President Yoweri Museveni has endorsed and launched three Public Relations and Marketing Firms that are set to represent, promote and seek tourism investment on behalf of Uganda, particularly in North America, the United Kingdom (UK), Ireland and German speaking markets.
In a meeting that took place today at State House Entebbe, President Museveni told the leaders of the Public Relations firms that Uganda is a unique country that is very easy to market.
"Uganda is very easy to market. There is no country comparable to Uganda. We are right on the Equator but on a high altitude and we have good climate," he said.
On security, the President re-affirmed to those coming into the country that there is total peace adding that there is nobody who can destabilize the peace in Uganda. He said that the only challenge is the alarmists who report negatively about Uganda but promised to address that challenge.
The marketing firms, led by Ms. Hanna Kleber, the Chief Executive Officer (CEO) of KPRN Network, noted that Uganda has a great chance because people know Uganda. She said that they have to put in more efforts and close the gaps. She reported that their main focus is to educate what Uganda is all about and the country's products, among others.
These PR firms were chosen after an international competitive bidding process that was managed and funded by the World Bank through the Competitiveness and Enterprise Development Project (CEDP) which was coordinated by the Private Sector Foundation Uganda (PSFU). The five-year project comprises four major components and is being implemented by seven agencies.
The Uganda Tourism Board (UTB) is one of the beneficiary Government Agencies that has received support from the World Bank.
Under CEDP, the tourism sector is being supported through product planning, packaging and promotion, among other components.
The project will support the Government of Uganda in promoting tourism products and services to the country’s key source markets of North America (USA and Canada), the United Kingdom (UK) and Ireland, and German speaking areas in Europe, namely the Federal Republic of Germany, Austria and Switzerland.